Trainer-led course · Business & Management
Managing Customer Relationships
Customer and client longevity depends on thriving, mutually satisfying business relationships.
- Delivery
- In person at your premises, or live online
- Length
- One day
- Group size
- 6 or more delegates
- Before the course
- A pre-course questionnaire for every delegate
Who it's for
Who should attend.
This course is appropriate for anyone who deals with customers, both external and internal. It is also useful for those who deal with customer complaints, customer satisfaction and quality control.
Content summary
What the course covers.
- The theories of best customer practice
- The importance of embedding managing customer relationships into organisational culture
- Understanding your customers to give the best customer experience
- The importance of client longevity & retention
- Using a range of customer communication channels effectively
- Measuring customer service levels (KPIs)
- Your legal obligations to inform customers
- Customer complaint handling
- TQM (Total Quality Management)
We use a workshop style and group interactive approach in this course. Scenario examples help delegates apply the theoretical concepts.
Outcomes
What delegates take away.
Delegates learn the importance of Total Quality Management (TQM) in all interactions with customers, both internal and external.
The practical nature of the learning requires delegates to take full part in a number of syndicate workshop activities.
My trainer was excellent!
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